Importance Of Criminology In Modern Society - 764 Words

Criminology is The study of crime, of attempts to control it, and attitudes to it. Crime is interpreted in its widest sense, so as to include minor as well as major law-breaking... according to Walsh and poole 1983.However in reality, criminology has advanced and evolved over the past few decades that there is no specific description or definition of the term and its role in modern society; as it’s a key part in all aspects and its impact on society cant be listed as it’s a never-ending list. In this essay I will try to express the importance of criminology by discussing the links and impact criminology has on certain aspects of society such as media crime and moral panics. The reason I have chosen these 2 topics is due to them†¦show more content†¦If one business/individuals have too much control over the media, this can influence public opinion on a range of issues, for example who to vote for in a general election. An example of this in todays society is t he daily telegraph who are supporters of the conservative party and so much so that they have earned the nickname Torygraph. Meaning during the run up to the general election the newspaper focused on the differentiating policies between conservatives and labour. One differentiating point between the parties was their thoughts on immigration with labour being more relaxed om immigrants and conservatives wanting to place more rules and regulations in place to reduce the numbers of immigrants entering the UK. Due to this the daily telegraph took advantage of their power and created moral panic in the public to vote for conservatives by publishing negative stories on immigrants and exaggerating them so that more people would vote for tories due to the negative news published and them supporting that policy. Moral Panics A moral panic is best described as a widespread fear. In most cases irrational fear that someone or something is a threat to their safety and a society as a whole. Moral panic is created by the media typically and further exaggerated by politicians. Moral panics are centered on the minorities in society whether its race,Show MoreRelatedPunishment Vs Classical Criminology1745 Words   |  7 Pagesexisted in the society from time immemorial. Different cultures have dealt with it differently. While some have adopted very cruel, inhumane, and creative ways of punishment, others have chosen a relatively fair system of justice. Nevertheless, each system has had and served its purpose in fulfilling a given role in the society they are established. The classical criminology as envisioned by Bentham and Beccaria in the 1700’s and 1800’s has been the foundation upon which the modern criminal systemRead MoreThe Criminal Justice System1700 Words   |  7 Pagesin order to deter c riminal and deviant behaviour. However, both of these concepts are restricted by their inability to regard important aspects of the alternative theories. In order to highlight the influences and long-term impact on contemporary society, the key concepts of each theory will be outlined before delving into the influences and limitations, concluding with the long-term impact on the current system and understanding of crime and offending. The idea that criminals make the consciousRead MoreCriminology And The Social Theory Essay1726 Words   |  7 Pages The ideology ‘rendezvous discipline’ refers to the study being multidisciplinary, in which many fields and outlooks are used. This mean the study of criminology is micro in nature because behaviour can be analysed in depth form different angles of approach. According to Sellin, criminology can include the realms of politics (such as left and right realist approaches to criminal behaviour and prevention strategies), psychology (such as biological and social theories for the onset of criminal activity)Read MoreGender and Crime Essay946 Words   |  4 Pagesmaterial which appeared in the modern period of high fertility. Of course the definition of what is a woman or a man by no means always straightforward. Since such roles and customs can vary and be modified it follows that masculine and feminine the terms applied to the respective genders are much more flexible than female and male. Feminism has raised many uncomfortable questions for criminologist and has been critical of mainstream criminology for its gender-neutral Read MoreBiological and Classical School1265 Words   |  6 PagesSchool of criminology emerged during the eighteenth century after the European Enlightenment period. It was during this time that law enforcement and laws were disparate and unjust and punishment was brutal. Members of the Classical School would demand justice that based on equality and human punishment that was appropriate for the offense. According to Williams and McShane 2009, the Classical School was uninterested in studying the criminal per se; it gained its association with criminology throughRead MoreThe Various Theories of Criminology 1276 Words   |  5 PagesCriminology is defined as an interdisciplinary profession built around the scientific study of crime and criminal behavior including their forms, causes, legal aspects, and control. There are many aspects in the field of criminology. These aspects include the areas of research involved, the criminology schools of thought, theoretical developments and t he people involved in creating and developing the theories. What role do criminologists play in the field of criminology? The term criminologistRead MoreWhat Are The Key Principles That Underpin Individual And Social Positivism? Essay1892 Words   |  8 Pagesand social positivism are institutions in which modern criminology is grounded. The term ‘modern criminology’ might sound odd, as modern criminology is regarding 18th century period and its rational principles to control society to bring composure and order (Garland 1996, 2000). Modern criminology with rational system of control; where the rule of law based on the belief people exercise choice. â€Å"The ethos of productivity was rejected in the age society of leisure. Mind expanding drugs, permissiveRead MoreAndrew Jackson: Development of the Penitentiary Movement937 Words   |  4 Pagesnature of the penitentiary movement, it is first essential to understand the ideology to which the penitentiary system was a reply. In ages past, crime was viewed largely within the pa radigm of retribution. For example, the classical theorist of criminology Cesare Beccaria viewed the decision to commit or not commit a crime as a purely rational calculus. This meant that punishments had to be fairly severe as a deterrent. Criminals were not seen as fundamentally different from you or I, and reformRead MoreSocial Control Theory And Social Control1675 Words   |  7 Pages Social control crime is one of the three sociological viewpoints of contemporary criminology. Sociologists believe that an abiding social rule is generated and maintained by relationships with people and institutions - family members, friends, schools and work. In short, crime and bad behavior can occur when personal and social relationships are flimsy or easy to break. As social security increases, the cost of individual’s crime also rises a lot. In the book of The New Jim Crow mentions that poorRead MoreThe Debate Over Death Penalty1618 Words   |  7 Pagesbeen around in some form—either official or otherwise—since the beginning of American society. America originally adopted the British justice system, with hundreds of crimes being punishable by death. Slowly but surely, states began to eliminate the number of things that could lead to the death penalty. Likewise, new methods were introduced, with the electric chair coming about around the turn of the 1900s. The modern death penalty system came after the Supreme Court ruled the death penalty unconstitutional

Business Plan Analysis †Private Concepts Free Essays

Memorandum Re: Business Plan Assessment – Private Concepts Critically analyzing a business plan for its viability and opportunity for success is absolutely necessary from any stakeholder’s perspective. Doing so aides an investor in knowing whether or not to invest, a bank in deciding on a loan, or even a partner in his/her decision to join a venture. But perhaps most importantly, a critical analysis of a business plan can and will help the entrepreneur to assess whether or not an idea under its current platform is worth undertaking, or if it is back to the drawing board they go. We will write a custom essay sample on Business Plan Analysis – Private Concepts or any similar topic only for you Order Now The purpose of this memo is to assess the business plan of Private Concepts, a company hoping to bring to market The Pevlon, a cervical cancer screening device made for private, in-home use. The opportunity for such a device absolutely exists both here in the United States and abroad. For one, the plan mentions The Breast and Cervical Cancer Mortality Act of 1990 which, â€Å"mandated a nationwide program to increase access of medically underserved women to comprehensive breast and cervical cancer screening services,† and when coupled with the Patient Protection and Affordable Care Act that was recently passed, the amount of free (to consumer; paid for by the government) access to this product creates potential for a high demand in this country. In foreign countries however, such as rural China and even Africa, where access to healthcare and proper healthcare facilities can be extremely rare, the appetite for this type of product could be tremendously significant. And there lies the first issue with this business plan. According to the Lancet Oncology medical journal, Volume 11, Issue 12, â€Å"75,000 women develop cervical cancer and 40,000 women die from the disease in China each year. † Those numbers in the United States are only about 12,000 and close to 4,000 respectively (cdc. ov). This exemplifies a larger need for this product abroad as opposed to right here in the states. And to focus on the opportunity in China, a Wall Street Journal publication explains how China’s healthcare system is lacking in general, but puts a microscope on the disparity in quality healthcare between rural and urban areas (Burkitt, 2012). These rural areas in China represent a large opportunity (much larger than any market in t he United States) for The Pevlon. And so although the opportunity does exist for the business plan’s product, it is evident that the opportunity accentuated in the business plan is not the optimal one (aside from appealing to non-profits or other entities that would utilize the Pevlon in charitable, undoubtedly foreign ventures – this should have been a more significant portion of the plan). Additionally, the opportunity in the United States has not necessarily been proven to the point where one could consider the need for the product as pervasive enough to where the consumer is willing to pay for it. And pay for they would have to, because as the plan notes in the chart on page 10, a Pevlon screen costs 50% more than a typical pap smear. This exemplifies that pricing is going to be an issue. The health care market is highly dependent on the insurance industry, especially when there are product substitutes. Take pharmaceuticals for example. In group health care, policies are dictated by the contract that is in place and the majority of these contracts will sway the policy holder to utilize generic medications. This is done by the insurance carrier covering a larger percentage of generic medications than name brand ones, which ultimately costs the carrier less. So if a pap smear is less costly by 50% than a Pevlon test, carriers may still cover the device, but the â€Å"incentive† to utilize the cheaper procedure will absolutely be in place. Additionally, the business plan identifies lower income women as a target market, but fails to explain how a more expensive procedure will be a viable option for this segment group. But even when the entire U. S. arket (via a sample size) is observed on page 19 of the plan, less than half of the women surveyed (46%) stated they would utilize the in-home Pevlon test even if most or all of it was covered by insurance. And if insurance reimbursement is removed completely, only 11. 2% of women would purchase the product. It would be interesting to see if there were follow up inquiries related to this line of questioning because a hypothesis is that s ome women, or maybe even a lot of women, may not trust themselves to complete such an important test at home. These women may simply prefer to rely on the expertise of a medical professional. And along these same lines, I feel as though the plan is silent on a very important aspect when it comes to assessing the true market of this product: how many women are in fact uncomfortable with going to a physician’s office to have a pap smear completed and would those women be more comfortable completing such a screen at home? Yes, there is a quote stating how uncomfortable the procedure is (which is in fact the first thing the reader sees underneath the Executive Summary heading), but it is somewhat suspect that this quote is anonymous and that there is no quantifiable evidence proving this notion to be true. So what is the actual desirability of this product? There really is no proof of it within the business plan and if I was investing in this product, I would need this â€Å"proof. † Aside from the ambiguous desirability of the product, there are a number of other concerns that should really stick out to the potential investor. On page 12 of the business plan there is a section that lays out the testing and approval stage for the Pevlon device. There are 6 steps in this section and only 1 of which have been completed, which happens to be the least significant of steps. The remaining rigmarole of securing FDA approval, obtaining the green light to conduct clinical studies, actually conducting these studies, etc. could easily take upwards of a decade to complete. From the perspective of an investor or a bank assessing a loan, this is entirely too long a process for someone to simply START making their money back. This exemplifies how difficult a market healthcare can be to get into, and that the barriers involved are simply too high. Additionally, the Pevlon is not necessarily a onetime revenue generator, but it comes uncomfortably close. In 2009, the American College of Obstetricians and Gynecologists (ACOG) released new cancer screening guidelines. According to ACOG, women now need to begin screening at age 21 as opposed to 18, and women ages 21 to 30 only need to be screened once every two years; women 30 and older only once every 3 years (Cox, 2009). The final qualms that I have concerning this business plan is the window of opportunity associated with the product, and the amount of time it will take for Private Concepts to become a profitable company. There does not appear to be an actual window of opportunity as the business plan does not thoroughly prove the market segment. Anecdotally I polled a number of women in my life with whom I am comfortable bringing this subject up and all of them (4) took the opinion that their screenings are not a major source of stress or discomfort, but rather they have come to accept it as â€Å"part of the routine of life. And in regards to becoming a profit generating entity, right up front on page 3 of the business plan, it is shown in the chart that Private Concepts would not be in the black until 5 years of doing business. What’s most concerning is that 5 years is still merely a hypothesis and that the organization is seeking over three million dollars in funding basically right out of the gate. Conceptually, the idea of a self administered, in home cervical cancer screening is a good idea. It poses benefits such as convenience and avoiding uncomfortable screenings at a physician’s office. Private Concepts missed the mark in their business plan however, in a number of ways. The market was identified too ambiguously and the plan did not clearly exemplify certain key aspects of said market such as how many women actually would prefer an in home screen versus one performed in a physician’s office. Where to market and focus sales efforts was clearly stated, however, the idea to sell first in the United States is not the best possible plan of action. Private Concepts should as the plan mentions, manufacture the product off shore in order to maximize profit margins, but at the same time the pricing point should be rethought considerably in order to capitalize on the more fruitful markets of places like rural China and Africa. Appealing to non-profits and government entities that might focus on these foreign demographics was a small piece of the business plan, but it should have been more of a focus. Finally, in this assessment I had the advantage of hind sight and context. This business plan won the Moot Corp competition in 2002 with what appeared to be a viable business plan at the time. This product has yet to come to market and I was unable to find anything stating that the Pevlon has been approved by the FDA. This does not necessarily hold any bearing on this analysis of the business plan; however, it does prove to a certain extent, a lot of the shortcomings that were found within this business plan. Academically and structurally the plan was very well done, however in practical application it is easy to see how and why the Pevlon is still an unknown product to virtually the entirety of the woman population in the United States. Arbyn, Marc. HPV-Based Cervical Cancer Screening in China. The Lancet Oncology. 2010;11(12):1112 – 1113. Burkitt, Laurie. Report: China’s Healthcare System Deeply Sick. The Wall Street Journal. http://blogs. wsj. com/chinarealtime/2012/08/29/report-chinas-health-care-system-deeply-sick. 9 August 2012. Date Accessed: 23 January 2013. Cervical Cancer Statistics. Centers for Disease Control and Prevention: Gynecologic Cancers. http://www. cdc. gov/cancer/cervical/statistics. 20 December 2012. Date Accessed: 23 January 2013. Cox, Lauren Dr. Joshua Hundert. New Cervical Cancer Screening Guidelines: No More ‘Annual’ Pap Smears. ABC, Good Morning America. http://abcnews. go. com/GMA/OnCall/guidelines-ditch-annual-pap-smears/story? id= 9131632. 20 November 2009. Date Accessed: 23 January 2013. How to cite Business Plan Analysis – Private Concepts, Essay examples

What makes Hamlet such a complex character

In William Shakespeare’s literary works, Hamlet, Hamlet is the most fascinating character. Shakespeare concentrates on Hamlet’s emotions, dilemma as well as inconsistency to achieve his heart desires especially revenge. Hamlet’s questionable sanity and captivating character contributes to the success of the play. The inability to decide and sentient his actions signifies the complexity in his character.Advertising We will write a custom essay sample on What makes Hamlet such a complex character? specifically for you for only $16.05 $11/page Learn More When the reader first come across Hamlet, he is sad and mourning his father’s death, King Hamlet. On closer analysis of Hamlet’s appearance, his emotional state signifies something strong or mysterious connected to his mourning. Furthermore he tells his mother, â€Å"for they are actions that a man might play; But I have that within which passeth show – These but t he trappings and the suits of woe† (Shakespeare Act I, Scene 2). Hamlet is unable to speak out his mind; therefore, he expresses his feelings in form of parables. Hamlet’s is unhappy because his father’s death is fading away fast. His mother remarries Hamlet’s uncle, King Claudius, immediately after his father’s death. Therefore, instead of exclusively mourning his departed father, he mourns his mother and uncle’s betrayal to his father. Hamlet’s emotional turmoil turns to hatred and questionable madness especially towards women including Ophelia who he had once confessed his love for her. When Hamlet’s father requests him to avenge his death against King Claudius, he is unable to carry out his revenge. Although he is vengeful, his emotions, anxiety, and morality drag him behind his mission. He is unable to fulfill his actions even if the opportunity avails itself. For instance, when he encounters Claudius meditating, he spares his life because he thinks the gods will forgive him. Unfortunately, his ability not to act makes him rational where he carelessly kills Polonius thinking it was a rat after, which he hides the body. After the second appearance of his father, he secretly starts to plan on how to kill Claudius but his actions are impounded. When King Claudius, discovers Hamlet’s plan to kill him, he (Claudius) plans to kill him (Hamlet) first; unfortunately, Hamlet escapes the trap eventually killing him.Advertising Looking for essay on british literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More Due to the inability, to avenge his father’s death, his mission leads to the murder of Polonius, Gertrude, Claudius, Laertes, Ophelia, Guildenstern, and Rosencrantz. However, the author’s mission in delaying Hamlet’s revenge is to emphasize on the complexity in his emotional state and psychological well-being. Hamlet’s return from hiding raises eyebrows especially on King Claudius who becomes uncomfortable with his presence. The confidence and moral attitude with which he presents himself is a sign of his secret plan to kill King Claudius. Shakespeare’s ability to change Hamlet’s character from a rational, anxious, and emotional person to a cool, confident, and moral person presents him as a round character. Hamlet is unable to kill his uncle until he proves that he is guilty. Through a play, he is able to ascertain that Claudius killed his father but he is unable to revenge. The turning point of his actions comes when he returns from exile and eventually executes his mission. In summary, Hamlets’ ability to change from an emotional, hateful, rational, vengeful and insane to cool, friendly, confident, and moral person enables him to execute his mission of killing King Claudius. Shakespeare’s description of Hamlet’s character categorizes him as a round character. In addi tion, Shakespeare mission to delay Hamlet’s plan to avenge his father’s death highlights the complex nature of his (Hamlet’s) emotions and psychology. Work Cited Shakespeare, Williams. Hamlet, 2003. Web. This essay on What makes Hamlet such a complex character? was written and submitted by user Jordynn Anthony to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Buildings to See in Tennessee

Buildings to See in Tennessee From Memphis to Nashville, Tennessee offers a variety of interesting and often surprising architecture. The great state of Tennessee even boasts a house by Frank Lloyd Wright and the controversial home of former Vice President Al Gore. Architecture in Memphis Graceland Mansion was home to rock star Elvis Presley from 1957 until his death on August 16, 1977. Its now a National Historic Landmark and the most popular tourist attraction in Memphis. In fact, it seem that all Memphis tourism centers around Graceland, but its also worth a trip into town to visit some of where the locals hang out. Not many skyscrapers on the eastern shore of the Mississippi River. The tallest building in Memphis is the 430 foot 100 North Main Building built way back in 1965. From this skyscraper, turn around to South Main Street, where youll find turn-of-the-20th century architecture in the historic arts district. Headed back toward Graceland Mansion is the mid-19th century Elmwood Cemetery, which got its start during the Rural Cemetery Movement. Nashville Sites Capitol State Park MallSite of many important buildings and memorials.Tennessee State CapitolDesigned by the noted architect William Strickland.The HermitageHome of President Andrew Jackson.The Nashville ParthenonWorlds only full size replica of the ancient Parthenon of Greece.Batman Building (ATT), Earl Swensson Associates Architect (1994)The tallest building in Tennessee.Belle Meade PlantationQueen of Tennessee Plantations.Historic GermantownGrand houses, workers cottages, and shotgun homes.Nashvilles Best Historical HomesRyman AuditoriumHome of the Grand Ole Opry Chattanooga Terminal Station, Chattanooga Choo ChooHunter Museum of American ArtWalnut Street Bridge, 1891, wrought-iron and steelThe privately owned Usonian home built for Seamour and Gerte Shavin by Frank Lloyd Wright is located at 334 N. Crest Road on Missionary Ridge. Plantation Houses Belle Meade Plantation, NashvilleOaklands, MurfreesboroRippavilla, Spring HillAntebellum Architecture Victorian Tennessee Historic Rugby, a Utopian community founded by Thomas Hughes, author of Tom Browns School Days Plan Your Trip to Tennessee Plenty of other excitement can be found all over the state. When visiting Discovery Park of America in Union City, remember that architects were involved with its making. And if the museum looks familiar it might be because Bostons famous Verner Johnson company had a hand in its design. The Great Smoky Mountains alone are enough of an excuse to get yourself to Tennessee, but then theres Dollywood in Pigeon Forge that will keep you there. Architectural gems can be found throughout the state, like the Langston Hughes Library on the Alex Haley Farm in Clinton, Tennessee, a small reference library designed in 1999 by Maya Lin. Plan your trip with Tennessee Tourism and the whole state can be your destination. Sources Tallest buildings in Memphis, EMPORIS, https://www.emporis.com/statistics/tallest-buildings/city/101918/memphis-tn-usa [accessed October 2, 2017]

3 Examples of Confusion Caused by Missing Words

3 Examples of Confusion Caused by Missing Words 3 Examples of Confusion Caused by Missing Words 3 Examples of Confusion Caused by Missing Words By Mark Nichol In each of the sentences below, omission of a small but key word muddles the statement’s meaning. Discussion after each example explains the problem, and a revision to each sentence provides a clarifying solution. 1. Some organizations still look at privacy and security as a cost/benefit equation, rather than an issue that could create long-term damage. This sentence requires corresponding prepositions preceding the phrases that express conflicting possibilities; otherwise, readers may be unclear as to whether â€Å"an issue that could create long-term damage† is complementary to â€Å"a cost/benefit equation† or whether the former phrase describes something organizations still look at instead of privacy and security: â€Å"Some organizations still look at privacy and security as a cost/benefit equation, rather than as an issue that could create long-term damage.† 2. The agency particularly calls out the need for firms to ensure systems and technologies are resilient to cyberattack and that firms are not exposed to attack during periods of change. The conjunction that is often optional, but it is recommended after ensure so that the reader is not temporarily misled into misunderstanding, for example, that the phrase â€Å"ensure systems and technologies† does not refer to ensuring those things themselves as opposed to ensuring that something about them occurs or is true: â€Å"The agency particularly calls out the need for firms to ensure that systems and technologies are resilient to cyberattack and that firms are not exposed to attack during periods of change.† 3. Respondents from the region are also significantly less likely to believe that the direction of regulatory scrutiny is increasing than other regions. Here, the notion of other regions, rather than a situation occurring in other regions, is compared to the original situation. To clarify the relationship of the key phrases, a preposition should precede â€Å"other regions†: â€Å"Respondents from the region are also significantly less likely to believe that the direction of regulatory scrutiny is increasing than those in other regions.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Avoid Beginning a Sentence with â€Å"With†List of Greek Words in the English LanguageAffect vs. Effect

Gay rights in america Essay Example | Topics and Well Written Essays - 750 words

Gay rights in america - Essay Example While public perception of homosexuality has improved over the years, there are strong political and religious forces that are endeavoring to curtail this progress. As a result, despite nominal changes to the status of homosexuals, there is widespread discrimination and harassment of members of the community. In the year 2004 alone, â€Å"sexual orientation bias motivated 15.6 percent of the 9021 reported offenses within single-bias hate crime incidents in the Unites States. In 1998, Matthew Shepard died after he was tied to a split-rail fence, tortured, beaten and pistol-whipped by his attackers, while he begged for his life.† (Brammer, 2006, p.996) In this context, many of the gay rights movements efforts attempt to address legitimate concerns such as anti-gay violence, anti-gay derogatory speech, discrimination at the workplace and unjust, unconstitutional laws that have held back the community. The gay rights movement has not a gained mass support the way the civil rights movement and anti-war agitations against Vietnam and Iraq wars did. This is because of a few reasons. Firstly, homosexuality is still a taboo in some parts of the country, especially those dominated by Christian orthodoxy. Secondly, gays and lesbians in America only comprise a minority of the population, not amounting to more than 10 percent (which makes their strength as a voting block less than that of blacks and Hispanics). Hence, the push for rights and recognition for homosexuality has happened in a sporadic, uncoordinated manner. The North East region of the United States, which is known for its liberal culture, has been at the forefront of gay emancipation. Some of the landmark legislations and verdicts that would act as legal precedents in the future were issued here. Yet, gays, lesbians, bisexuals and trans-genders in the country continue to face discrimination and oppression in many areas of lif e. A case in point is the

Depend on business plans you analysis Essay Example | Topics and Well Written Essays - 750 words - 1

Depend on business plans you analysis - Essay Example Scottish Enterprise Business plan and the AMREF Business plan are the two online sources that were obtained. The AMREF Business plan was written for the period between October 2011 and September 2014 while the Scottish Enterprise was written for the period between 2012 and 2015. The outline given in class is different from the two online documents that I obtained. The financial analysis is the only similar element in the business plans of the textbook, and the two online sources. However, there are varied differences with the Scottish Enterprise and AMREF business plans. The business plan by the Scottish Enterprise business plan has the Chairman and chief executive’s foreword. It also contains the economic challenges facing the company and the globally competitive companies, sectors and business environment. A financial summary, performance evaluation and delivering a low carbon economy are contained in the document. This plan focuses the long-term goals of the company while a ddressing the immediate challenges the company faces in the current economic times On the other hand, AMREF has an executive summary that has a description of the companies plan. An introduction, values, and mission of the company follow the executive summary. The strategic fundraising, strategic directions, partnership descriptions, management of the business planning process, monitoring, evaluation and costing are the elements in the plan. The style used in business plan writing is the official recommended style of writing. In the two online sources, they capture background information about the company. It also contains the business details of the company, products, and services, and financial analysis of the company. The two plans were written using first pronoun with no references cited. A solid business plan must be written in first-person, in official format, and in cases where information is outsourced, it should be well referenced. The details of a business plan are critica l. The presentation of the business plan should be considered. It should be flawless, well organized, and arranged in a systematic way. If the plan is to be submitted to a group of donors or investors interested in a company, the plan should be convincing (Pinson, 20). This means that it should have a title page with the company’s name, current date and the implementation period of the plan. The content in a business plan will always vary. The executive summary follows the title page (DeThomas, 11). It should contain the basic business of the company, the company’s immediate and forecasted success. It should also contain the company’s products and services, their intended market and the sales potential in these areas. It should also contain brief information of the finances required to implement the plan and the competitive advantage of the company (DeThomas, 11). A management plan is a plan showing the employees that should be involved in the implementation of the plan. The suitable persons to help in the implementation process should have a set of skills and experience. The Human Resource management should recommend this skills and requirements. The management plan should have well outlined ways showing the sales and marketing required, production of goods, and the financial administration. Every segment in the plan should have adequate allocated time (Pinson, 25). A business plan should contain a market research analysis. It contains details